Most websites are built from the owner's point of view. AUG builds them from the customer's point of view.
What does someone see first? Do they understand what you do? Do the photos make the business feel real? Is there proof? Is it obvious what to click next?
That is the work.
I help rebuild the path from first impression to inquiry, using better structure, better visuals, clearer copy, and a website that feels like the business behind it.
Your website is usually the second impression.
The first impression might happen on Google, Instagram, a referral, a map listing, or a link someone sends in a text. Then they land on your site.
In a few seconds, they are asking: Does this feel real? Does this look current? Do I understand what they do? Can I trust them with the booking, the project, the event, the meal, the property, or the client?
A good website does not need to be loud. It needs to make the next step feel obvious.
A website project usually comes down to a few things:
The goal is not to make the site more complicated. The goal is to make the business easier to understand, trust, and contact.
Best when you need one focused page for a service, offer, campaign, event space, property, restaurant, or local business. This can plug into your existing site or stand on its own.
Best for: A new offer, a paid campaign, a venue or property page, a service page that needs to work harder, a simple page you can send directly to prospects.
Best for businesses that already have a site, but know it is not carrying the business well. This keeps the foundation of what you have, then rebuilds the pages around clearer structure, better visuals, stronger proof, and a cleaner path to inquiry.
Best for: Boutique hotels, restaurants, event venues, marine brokers, local service businesses, commercial properties, businesses with real-world quality that is not coming through online. This is the tier most businesses should start with.
Best when the current site needs to be rebuilt from the ground up. This includes the structure, page flow, copy direction, visuals, integrations, and the full path from first visit to inquiry or booking.
Best for: Businesses repositioning their brand, hospitality groups, venues, higher-ticket service businesses, commercial properties, businesses that need the site to feel more serious, current, and trustworthy.
The site should make the business easier to understand and easier to choose.
If I cannot deliver within the agreed scope and timeline, you get a pro-rata refund. If the final work is not usable for the purpose we agreed on, you get a full refund. You also have a three-business-day right of rescission on any one-time contract for a full refund, no questions asked.
See full Refund Policy & Terms →
Do you build the site personally?
Yes. Connor handles the strategy, structure, design direction, copy direction, and build. Depending on the project, I may use tools in the background, but the judgment and final work come from me.
What platforms do you build on?
Webflow is the best fit for most landing pages and site refreshes. Custom code is used when the project needs logins, payments, dashboards, unusual integrations, or something more advanced. WordPress is possible if you already use it and want to stay there. Squarespace is only for smaller, clearly scoped projects.
Do I need to have photos already?
No. If you have strong existing photos, I can work with them. If the photos are part of the problem, I can quote a shoot separately or help direct what needs to be captured. For AUG, the site and the visuals should work together.
Can you just refresh my current site?
Yes. That is usually the best starting point if your business is already established and the site mostly needs to feel clearer, more current, and more trustworthy. The Site Refresh tier is built for that.
Can I start with the Visual Audit first?
Yes. The Visual Audit gives you the ranked fix list first. If a website project is one of the top priorities and you book within 30 days, the audit credit applies to the project.
Will you write the copy?
Yes, if included in the scope. Some clients already have copy that just needs tightening. Others need a full rewrite. The copywriting pass is available as an add-on if the site needs more than light editing.
Do you do SEO?
I handle the on-page basics. That can include page titles, descriptions, structure, local schema, Google Search Console, and making sure the pages are built in a way Google can understand. I do not sell ongoing SEO retainers. If you need long-term SEO content or link building, I can point you to someone better suited for that.
Can you connect booking, payment, or CRM tools?
Yes. Common integrations include booking forms, Stripe, Calendly, contact forms, email notifications, CRM intake, and basic automations. If the setup is unusual, we talk through it on the scope call before quoting.
How long does it take?
Typical timelines: Landing page 7 to 10 days, Site Refresh 3 to 4 weeks, Full Rebuild 6 to 8 weeks. Timelines depend on how quickly content, photos, feedback, and approvals come together.
What do you need from me?
Usually: current website link, any existing photos, brand assets or logo files, examples of sites you like or dislike, access to the current platform if we are editing it, a clear main goal for the page or site. If you do not have all of that ready, we can still start with the scope call.
Are you a fit for businesses outside Miami?
Yes. Website work can be done remotely. Photo and video work is local to Miami-Dade, Broward, Palm Beach, and the Keys unless travel is quoted separately. For out-of-state projects that need photography, I can either coordinate with a local photographer or build around your existing assets.
What if I only need one page?
That is exactly what the Single Landing Page tier is for. You do not always need a full rebuild. Sometimes one strong page is enough.
What if I am not sure what I need?
Start with the Visual Audit or the 15-minute scope call. If the site needs work, I will tell you where. If it does not, I will tell you that too.
Start with a 15-minute scope call. We will look at your current site, talk through what you need, and decide whether a landing page, refresh, rebuild, or audit makes the most sense. If AUG is not the right fit, I will tell you.
Need something custom? Inquire about something custom →